Brand films · The UK & Europe

The best argument is the business itself.

acalumaFILMS makes short films that show it: the place, the people, the work. Brand films, case studies, portraits and advertising.

Amalgam · 1 day

The films

Every film here is short and built to do one job. One earns the next click on a website. One warms the room before you walk in. One carries a campaign.

Each shows the place, the people and the work behind a name. The part paragraphs of copy can’t.

Brand film

The film at the top of your website: the essence of a business, and why anyone should choose it.

Case study

Your customer’s outcome, in your customer’s words. The proof a written proposal can’t carry.

Portrait

One person, one place, one story. For the businesses that are a person.

Advertisement

A short spot built on a single idea, made to feel like film.

No packages, no menus. One standard of craft, whatever shape the film needs to take. Made to last you for years, not to fill a content calendar.


Selected work

A few films, each made to do one job.

Different shapes, one standard. If one of them feels like yours, say so. That’s the best brief there is.

Brand film · 1 day ·

Undici · Gin

A Sicilian gin, shot the way the island drinks it: slow, golden, unhurried.

Brand film · 3 days ·

Danena · Ortigia

A wellness retreat above the sea in Ortigia: yoga, ayurveda and slow Sicilian mornings.

Case study · 1 day ·

Winnow · IKEA

Winnow shows a kitchen what it throws away. This is what IKEA’s chefs did with the answer.

Brand film · 2 days ·

LA Waterkeeper

An environmental cause, from the shoreline to the water below.

Portrait · 1 day ·

Natasha Coote

She started from home, making women look their best, one friend at a time. Now there’s a shop on a London high street.

Advertisement · 1 day ·

BorrowMyDoggy

A love story that isn’t quite what it seems.

How it works

Three steps to the finished film.

01

The conversation

A call, an email, a coffee, whatever suits how you work. Together we work out what the film has to do, and how we’d make yours. And if a film isn’t the right answer, we say so.

02

The shoot

A small crew and a light footprint, anywhere in the UK or Europe. Your premises, a location, or straight to the edit if the footage already exists. We work around your business, not the other way round.

03

The film

Edit, grade, sound, music. You receive the finished film, plus the versions you need for web, social and screen.


Massimo Amici

The studio

acalumaFILMS is the studio of producer and director Massimo Amici. Based in London, filming across the UK and Europe, for businesses that would rather be shown than explained.

Outside the studio, he writes and directs his own films at massimoamici.com.

One project at a time, by design.

Start here

The brief can be one line.

Tell us which film here felt like yours, and a little about what you make. We’ll take it from there.

Replies within two working days · London / across the UK & Europe